The 2014 Tall Ships Races and Regattas: by numbers

17 October 2014

The 2014 Tall Ships Races and Regattas: by numbers

Sail Training International (STI) has put The Tall Ships Races and Regattas firmly on the global stage as Europe’s largest, free family festival.

Three very different, but hugely popular sail training events were organised by the international, not-for-profit charity, STI, this year:

  • The SCF Black Sea Tall Ships Regatta
  • The Tall Ships Races 2014
  • The Falmouth-Royal Greenwich Regatta 2014

These spectacular events in the Black Sea, North Sea and English Channel involved ten ports, across seven different countries and attracted vessels, trainees and visitors from all over the world.

Six key facts and figures:

Fact 1: Over 9,000 people enjoyed a sail training experience at an STI event this year.

With the help of permanent crew STI brought the sail training experience to 9,115 young (and some older) people this year.

  • The SCF Black Sea Tall Ships Regatta attracted approximately 1,280 crew
  • The Tall Ships Races 2014 delivered the sail training experience to 6,685 crew
  • The Falmouth-Royal Greenwich Regatta 2014 attracted approximately 1,150 crew

Fact 2: We’ve welcomed over four million visitors

The ten ports hosting the three events were visited by approximately 4,382,000 visitors of all ages, from all over the world.

  • The SCF Black Sea Tall Ships Regatta in April and May attracted around 1,361,000 visitors in total.
  • The Tall Ships Races 2014 in July and August saw 1,675,000 people visiting its ports.
  • The Falmouth-Royal Greenwich Regatta 2014 in August and September attracted 230,000 visitors to Falmouth and 1,116,000 visitors to Royal Greenwich.

Fact 3: We’ve seen over 150 registered Tall and Small Ships take part in the three events

  • The SCF Black Sea Tall Ships Regatta in April and May saw 29 registered vessels visiting Varna in Bulgaria, Novorossiysk and Sochi in Russia and Constanta in Romania
  • The Tall Ships Races 2014 saw 78 registered vessels visiting Harlingen, The Netherlands; Fredrikstad and Bergen in Norway and Esbjerg in Denmark.
  • The Falmouth-Royal Greenwich Regatta 2014 in August and September saw 44 registered vessels in Falmouth and Royal Greenwich.

Fact 4: Over 1,000 international broadcast, print and online media covered the events

Over a thousand international film crews, radio stations, journalists and photographers covered the three events on international and national TV and radio, magazines, newspapers and websites.

Between them they generated over 175,000 different news articles and stories and thousands of breath taking images which were wired and shared around the globe

Fact 5:  If the media coverage had been paid for advertising it would have cost over €22 million

If the three events had paid for this level of media coverage in advertising it would have cost €22,399,535.

  • €11,884,852 in The SCF Black Sea Tall Ships Regatta 2014
  • €5,681,486 in The Tall Ships Races 2014
  • €4,833,197 in The Falmouth - Royal Greenwich Tall Ships Regatta 2014

The public relations value associated with this level of coverage would have cost even more and the audience reach to homes and businesses way beyond the event itself. 

Fact 6:  We've generated over 67,000 new Facebook fans

Social media has varying degrees of popularity across different countries with Facebook being far more popular in some countries and cities than others.  For example, in Bulgaria and Russia there is virtually zero interest in social media -  meanwhile Twitter is the go to site for Londoners attracting 15,638 followers during the Royal Greenwich event.  

But, despite these variations in trends, the overall impact of our events on Facebook pages in other countries has been significant attracting 67,435 new Tall Ship and sail training Facebook fans across the world this year alone – which makes our events a truly internationally shared occasion.

                                                                                    * * * * * * 

Doug Prothero, Chairman, Sail Training International said, “It’s been a hugely successful year for STI.  Whilst the figures speak for themselves we are proud to have delivered our sail training message across the world.  Our Races and Regattas have brought the sail training experience to thousands of young people internationally and undoubtedly changed the lives of many of them.  

“We’ve enabled events to happen which have attracted millions of visitors to European and Russian ports - which have not only significantly boosted their economies but also helped deliver our valuable message of international friendship and understanding.

“STI is very proud of the work it does to help deliver the very unique experience of The Tall Ships Races and my special thanks go to all the Tall Ship operators who work tirelessly to deliver sail training, and inspire awe and joy to the many families who visit them.

“Next year we are running two events – a challenging two port Regatta in the Baltic visiting Klaipeda in Lithuania and Szczecin in Poland.  Plus, The Tall Ships Races 2015 – planning for which is well underway and will start in Belfast, UK; race to Aalesund, Norway; cruise in company to Kristiansand, Norway and finally, race to Aalborg, Denmark.

“Vessels are signing up now and there is plenty of time to secure a berth for these events.  Absolutely no experience is necessary to get on board - just visit our website to find out more at www.sailtraininginternational.org.  STI very much hopes to see you there.”

- ends -

Photo: The Tall Ships Races 2014 - Crew Parade, Bergen, Norwa. y Valery Vasilevskiy. 

For further information contact Sally Titmus, Communications and Marketing Manager, Sail Training International on +44 (0)23 9258, sally.titmus@sailtraininginternational.org  

About Sail Training International (STI)
STI is the international voice of Sail Training, a registered charity (not-for-profit organisation), which has worldwide membership and activities. Its Designpurpose is the development and education of young people through the Sail Training experience, regardless of nationality, culture, religion, gender or social background. It organises the annual Tall Ships Races and other international Tall Ship sailing events. STI members are 29 national Sail Training organisations around the world and STI’s head office is in Gosport, Hampshire, UK.

The organisation was nominated for the Nobel Peace Prize 2007 for its work in promoting international understanding and friendship www.sailtraininginternational.org
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