Sail Training International, the global charity that creates sail training experiences to educate young people, is to launch a sponsorship procurement programme to help empower more people around the world. Capitalize – The BrandFan® Agency which specialises in sponsorship, PR and experiential marketing has been appointed to work alongside Sail Training International on the project.
Sail Training International has a focus on the development and education of young people and for over 50 years has created sail training experiences to inspire self-confidence, instil a teamwork ethic and encourage personal responsibility in participants.
The charity works alongside the world's sail training Tall Ships, national sail training organisations and host ports to impact positively on the lives of over 7,000 young people a year, regardless of nationality, culture, religion, gender or social background.
The Tall Ships Races are the jewel in the crown for Sail Training International. Between the legs of The Tall Ships Races, the fleet is hosted at five ports. These four day events can attract a combined audience of over 5.5 million spectators, while the ships are crewed by young trainees from over 50 countries. In 2009, The Tall Ships Races Northern Europe event was not only the world’s largest annual international sailing event for young people, but also had the largest public attendance of any sports event or exhibition in the world.
Sail Training International is launching this global corporate partnership campaign to search for prospective sponsors to both succeed the charity’s previous supporters like whisky brand Cutty Sark - which enjoyed a 20 year title sponsorship - and join current funding partners such as the Sultanate of Oman whose funding set up the Sultanate of Oman Bursary Scheme and The Sultan Qaboos Sailing Trophy in 2011.
Capitalize will advise Sail Training International on its rights packages and devise a global commercial procurement strategy. The agency has a rich heritage in both sailing and the third sector, with clients ranging from Puma Ocean Racing and the Alpari World Match Racing Tour to Skandia Team GBR and leading youth sports and disability charity, The Lord’s Taverners.
Peter Cardy, CEO at Sail Training International, commented, “Tall Ships events take young people into a challenging and engaging environment which nurtures confidence, communication and teamwork as well as breaking down social barriers."
“Today’s levels of unemployment and alienation among young people mean that acquiring life skills through training under sail has never been more important."
“Sail training on Tall Ships is a life-changing experience and one that we hope to offer more young people with the support of like-minded brands.”
Speaking about the appointment, Richard Moore, CEO at Capitalize, said: “Sail Training International is a dynamic charity that creates personal connections and makes a difference to young people’s lives. We believe in its vision to expand and we’re delighted to help achieve it by developing an exciting sponsorship proposition.”