Sharing the Sail Training International Experience - what goes right and what can go wrong

Years of experience in working with ports to host Tall Ships Races and Regattas provided delegates with a wealth of information with some key action points to bear in mind and some mistakes to avoid. Branding, identity guidelines, corporate hospitality and recruiting ships are all important issues that ports should address when hosting a Tall Ships event and delegates were urged to work closely with Sail Training International every step of the way to learn from their experience. The most important aspect of any Tall Ships event is the ships and the crews, without whom there would be no event, so ports must make them their highest priority.

Tugs/pilots, sheltered and safe berthing, safe and easy access, fresh water and fuel are all essential elements. As far as the crews are concerned, the provision of toilets that are clean and close by, as well as showers that are serviced regularly, have hot water and hooks on the back of the doors are details that should not be overlooked.

An efficient Liaison Officer (LO) system, close berthing, interesting inter-ship sport and other activities, a welcoming and useful crew centre, and a positive and enthusiastic approach by the host port team are also important ingredients for a successful event.

Information was also provided on how to engage the media, with a recommendation to invite one or two key journalists to sail on vessels to learn about the sail training experience and help obtain free editorial coverage that is worth more than advertising. Locating Press Centres close to the action and with experienced and helpful staff are important factors as is organising press boats for the race starts. Delegates were urged to be present at the race start to benefit from the beauty and spectacle of the event, and to encourage the media to make them feel that attendance at the event is worth their time and energy.

Speakers

Gwyn Brown, Commercial Director, Sail Training International Paul Bishop, Head of Race Directorate, Sail Training International, and Corinne Hitching, Media Manager, Sail Training International